news

Founder and CEO Jim Whitehead reveals a company culture that has transformed an industry.

PONTIAC, M.I., May 22nd, 2018 - Built for Volume, Scaled for Service. One Dealership Customer at a time.

A key characteristic that highly successful dealerships share is their ability deliver an exceptional customer experience. The retail environment plays a vital role in creating this experience and immersing the customer in the brand. In today’s highly competitive market, the customer experience serves as an extension of the dealership’s marketing efforts. When properly designed and executed, every display element, furniture placement and artwork installation help engage customers, increase loyalty and close sales.

Many of the world’s most demanding manufacturers and dealer groups trust i.M. Branded to execute their brand strategies inside dealerships across the country. The large dealership group customers retain i.M. Branded because of the company’s ability to seamlessly orchestrate and execute high-volume, complex and time-sensitive projects. As a result, i.M. Branded has become the industry leader in providing best-in-class quality to high frequency customers, delivering on time and on budget.

i.M. Branded’s commitment to quality and ability to handle a high volume of projects simultaneously, has fueled its reputation as the premium destination for high frequency customers as well as dealers with one facility. Ever since installing the first dealership graphic twenty years ago, i.M. Branded has maintained its customer-focused approach to earning the trust of clients.

“We enjoy partnering with clients and appreciate getting to see the results and positive impact of our work on dealerships across the country,” said Jim Whitehead, i.M. Branded Founder and CEO. “Through years of experience we’re able to produce the highest quality graphics and millwork fittings, and help our clients achieve their vision for each dealership.” Whitehead has been running i.M. Branded since its inception and is widely known for his hands-on approach. “Our commitment and core focus is providing best-in-class customer service to every client regardless of their size or ownership affiliation.”

Whitehead has developed a company culture focused on service and has structured his organization like nobody else in the industry. i.M. Branded is staffed with a national team of account managers, professional project managers and their own installation crews, all dedicated to supporting the relationship with each customer. From the first introduction to the thorough walkthrough after completion, no detail is overlooked. Jim has strategically hired and molded his team to achieve the best balance of sales acumen, project management skills and industry experience. This enables i.M. Branded to maintain the highest level of quality control in every area of the consumer experience and the products that support it.

“This business was built for quality and for volume,” said Whitehead. “Our ability to stay ahead of customer demand and maintain our reputation for best-in-class quality is fully supported by our internal processes. i.M. Branded customers know they can rely on us because our field reps are fully engaged in every aspect of every project. Our team’s exceptional attention to detail sets us apart from everyone else in the industry. I’m proud of the high-quality products we produce, but what I’m most proud of is our ability to provide dealerships with the best customer experience in the industry.”