i.M. Branded recently completed its first Jaguar Land Rover (JLR) Project ARCH facility for Penske Automotive Group (PAG) in Chandler, Ariz. Located off Interstate 10, JLR Chandler is a new location that was awarded to the Penske Automotive Group in 2015 and represents the most recent Jaguar Land Rover Project ARCH facility that has opened in the US. Western Region Account Manager Eddie Sanchez of i.M. Branded, worked closely with the PAG team to deliver a furniture and graphics package that fit many of the unique designs required by the Project ARCH concept.
Unveiled at the stores grand opening in December of 2017, the new Chandler, Ariz facility was well received by the automakers loyal customer base. Greeted with a beautiful floor to ceiling reception area separating the iconic Jaguar and Land Rover showrooms into what feels like two separate boutiques, customers experience a shopping experience like no other. Completely outfitted with i.M. Branded millwork and graphic components, the facility offers consumers a luxurious waiting area and accompanying coffee bar, retail sales furniture and office fittings, parts and service treatments and a full graphics package throughout the entire dealership. With close to 100 new and 30 used Jaguar and Land Rover vehicles in stock, this beautiful facility will serve JLR enthusiasts in and around the Chandler, Ariz area.
Geoff Burns, Western Project Manager for PAG, acts as an in-house construction manager for the company, overseeing all store remodels and new construction initiatives in Arizona and California. “The finished product in Chandler was great”, said Burns. “I think the customers will appreciate the minimalistic design scheme and open floor plan at the new facility.” Burns went on to add, “Chandler is the first JLR project ARCH piece that i.M. Branded has been involved with. Having executive leadership from i.M. Branded on the front line executing on the big picture, helped to make this a successful installation.”
The new Jaguar Land Rover global ARCH retail concept was introduced in 2016. With the customer journey at heart, the manufacturer set out to reimage dealerships to be warm, eye-catching, refined and a perfect complement to the brand. i.M. Branded is the only approved domestic vendor offering both graphic and millwork applications to participating JLR Project ARCH dealers nationwide.
Jeff Anderson, the Director of Corporate Construction for PAG said, “i.M. Branded is a key partner on many of our facility projects. Their work on delivering the furniture and graphics for our newest Jaguar Land Rover dealership in Chandler exceeded our expectations.” For more information about Chandler Jaguar Land Rover visit www.jaguarchandler.com.
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